Joe Risi

Joe combines a deep understanding of Western landscapes with a decades-long career shaping some of the most respected brands in the outdoor industry. With professional roots at onX Maps and Backbone Media, Joe brings a storyteller's mindset to land—translating the intrinsic value of properties into narratives that resonate with discerning buyers and sellers. Specializing in homes, ranches, and recreational properties across the Mountain West, Joe focuses on showcasing what truly sets a property apart: proximity to public land, access to adventure, and the lifestyle it affords. Whether it's a hunting cabin tucked into national forest, a ranch bordering BLM land, or a home base for human-powered pursuits, Joe knows how to articulate a property's unique place in the broader story of the West. His background leading go-to-market strategies for outdoor brands gives him a unique edge when marketing land. He excels at positioning properties through compelling content, authentic partnerships, and a strategic eye for audience fit. For Joe, it's not just about the land—it's about the legacy it offers. Joe thrives where mountain culture, stewardship, and opportunity intersect. He brings passion, professionalism, and a personal connection to every property he represents.